Project detail
Yooni
Brand identity and packaging for Yooni, an artisanal dessert shop in Agadir specialising in ice cream, bubble tea, and granita
Yooni — 2‑Week Project Overview
Yooni is an artisanal dessert shop on the Agadir marina, serving ice cream, bubble tea, granita, waffles, and more. The brief was an identity that feels playful and fresh while staying clean enough to scale across packaging, signage, and a fast-moving social feed.
The wordmark uses a rounded, friendly letterform, and the "Y" doubles as a smiling face a single mark that works as a standalone icon on cups, lids, and the app-style profile image. A bright magenta anchors the system, chosen to read instantly in storefront and street-level contexts and to photograph well against food.
The identity was built to be applied, not just presented: branded cups and lids, social media templates, seasonal campaign visuals, and menu graphics that hold consistency whether they're on a physical sign or a phone screen.
Key goals
Rapidly establish a vibrant, shareable visual identity for socials.
Produce ready-to-post content and templates to drive footfall and online orders.
Create clear brand guidelines and quick-start assets so the team can continue posting independently.
Target audience
Young locals and tourists in Moroccan urban centers, social-media-first dessert seekers, families and groups looking for fun treats.
Primary deliverables (2-week scope)
Visual identity refresh: logo lockups, primary color palette (pink-forward), typography rules, icon set.
Social media kit: 12 Instagram posts (feed), 6 story templates (highlights icons included), 3 short video reels concepts (30–45s).
Photography direction & shot list: hero product shots, lifestyle images, behind-the-scenes.
One-page website / landing page (optional): menu, locations, hours, WhatsApp ordering link.
Quick brand guide: usage rules, tone of voice, hashtag strategy, posting cadence.
Launch checklist: captions, CTAs, bio copy, story highlight organization.
2‑Week timeline (detailed)
Day 1 — Kickoff: align goals, gather assets, define must-haves.
Days 2–3 — Brand refresh: finalize color, logo variations, type.
Days 4–6 — Photo/video shoot + edit (hero shots and short clips).
Days 7–9 — Create social templates & draft captions (12 posts + 6 stories).
Day 10 — Build one-page landing (menu, locations, WhatsApp).
Day 11 — Produce 3 short reels and export assets.
Day 12 — QA, schedule first two weeks of posts, prepare handoff docs.
Days 13–14 — Client review, final tweaks, deliverables & training.
Content plan (first 2 weeks)
Week A: Grand launch (3 posts) — hero product, menu announcement, location/hours.
Week A: Engagement (3 posts) — behind‑the‑scenes, customer reaction, poll in stories.
Week B: Promotions (3 posts) — limited-time combo, weekday discount, influencer repost.
Week B: Community (3 posts) — team intro, sourcing/local partners, user‑generated content call.
KPIs to track (first month)
Follower growth (target e.g., +1k in month 1).
Engagement rate (likes + comments / impressions) target 5–10%.
Direct messages / WhatsApp inquiries for orders.
Convert social visits to foot traffic or landing page clicks.
