Project detail
Riad Roses
Riad Roses is a boutique flower shop based in Morocco specializing in locally grown roses, floral arrangements for events, and curated gift boxes blending Moroccan artisanal packaging with fresh florals.
Brand identity
3 weeks
Visit Project
Riad Roses — Project Overview
Summary
Riad Roses is a boutique flower shop based in Morocco specializing in loca
lly grown roses, floralarrangements for events, and curated gift boxes blending Moroccan artisanal packaging with fresh florals.
Key goals
Present a warm, elegant online presence that reflects Moroccan heritage and the shop’s artisanal craft.
Make it simple for customers to browse collections, order bouquets or gift boxes, and book event floristry.
Support local suppliers and highlight provenance (farm-to-vase storytelling).
Enable future expansion: online payments, delivery scheduling, and an admin dashboard fororders/inventory.
Target audience
Local customers in Moroccan cities and tourists buying gifts; event clients (weddings, riads, hotels);expatriates ordering gifts for friends/family in Morocco.
Primary deliverables
Brand identity: logo variations, color palette, typography, and packaging mockups.
Responsive website: home, catalog (collections), product pages, cart & checkout, event booking, About(story & sourcing), Contact (map + WhatsApp).
Content: SEO-friendly product descriptions, hero photography direction, “meet the growers” profiles, blogpost templates (care tips, gifting guides).
Admin: simple order management, inventory notes, and delivery scheduling.
Optional: multilingual support (Arabic, French, English) and integration with local payment gateways /WhatsApp ordering.
Project timeline (recommended, 8–10 weeks)
Week 1/2 — Discovery & brand direction: stakeholder interviews, moodboard, sitemap.
Visual identity & content: logo, palette, product copy, photography brief. Design & development: UI designs, responsive site build, CMS setup.
Integrations & testing: payments, delivery calendar, QA, translations.
Week 3 — Launch & training: deploy, handover docs, admin training.
Post-launch support: bug fixes, first-week monitoring, minor tweaks.
Success metrics
Launch: fully functional shop with working checkout and delivery booking.
3 months: increase in online orders and conversion rate target (e.g., 1–2% → 2–3%), reduction in manual booking calls via online event inquiry form.
6 months: measurable repeat customers and positive feedback on ease of ordering and visual brand recognition.
