Ammouri & co

Ammouri & Co — Project Overview

Summary

• Ammouri & Co is a Morocco-based real estate agency specializing in long-term rentals, short-term/Airbnb management, and residential sales (apartments and houses), serving local clients and international buyers/investors.

Key goals

1. Build trust and credibility for homeowners and landlords.

2. Drive qualified leads for rentals, Airbnb management contracts, and property sales.

3. Showcase high-quality property listings with booking/contact flows for tenants and guests.

4. Provide tools for owners: listing onboarding, performance dashboard (occupancy, revenue), and a clear commission/service explanation.

Target audience

• Local renters and buyers in Moroccan cities; expatriates and tourists seeking short-term rentals; property owners looking for management or sales support; real-estate investors.

Primary deliverables

• Brand identity: logo variations, color palette, typography, and stationery templates.

• Responsive website: Home, Listings (rent, short-term, for sale), Property detail pages, Owner services (Airbnb management), Agent profiles, About, Contact.

• CMS + Listings: searchable, filterable listings with maps, availability calendar, pricing, virtual tours/photo galleries.

• Owner portal: listing submission form, service packages, reporting dashboard.

• Booking & lead management: contact forms, WhatsApp booking, calendar sync for viewings, optional direct booking for short-term rentals.

• Content: SEO-friendly property descriptions, neighborhood guides, legal/transactional FAQ for Moroccan market.

Project timeline (recommended, 8–12 weeks)

1. Week 1/2 Discovery: stakeholder interviews, market research, sitemap, Brand & content: logo, palette, sample property copy, photo brief. Design & development: UI, listings integration, owner portal basics.

2. Week 3 Integrations & testing: calendar sync, booking flows, payments, QA.Training & content upload: agent training, listing import.

3. Weeks 4 Launch & post-launch support: monitoring, fixes, paid-ad setup if needed.

Success metrics

• Launch: searchable listing system, functioning contact/booking flows, owner onboarding form.

• 3 months: measurable lead generation (target e.g., 30–100 qualified leads/month depending on market), increased listing sign-ups.

• 6 months: higher occupancy rates for managed short-term properties, steady pipeline of sales leads.